If your freelance agency still writes every proposal from scratch, you’re bleeding time, energy, and money. In 2025, efficiency isn’t a luxury—it’s a necessity.
Proposal automation isn’t just a time-saver. It’s a growth strategy. This post explains why.
1. The Proposal Problem Agencies Face Whether you’re solo or a 10-person team, proposals are a bottleneck:
They’re repetitive.
They require context switching.
They’re vulnerable to human error.
They vary in tone and quality across team members.
2. What Proposal Automation Actually Means
Centralized templates
Smart AI personalization
Team collaboration
One-click exports
Pendown.io does all of this, tailored for dev & design agencies.
3. Time Saved = Revenue Gained If your team sends 10 proposals/week and each takes 30 minutes:
That’s 5 hours/week
260 hours/year
If your average hourly rate is $50, that’s $13,000 wasted
4. Benefits of Using Pendown.io for Your Agency
Proposal templates for Upwork, cold emails, and web leads
Export as branded PDFs or Upwork-ready text
Role-based collaboration (coming soon)
Proposal performance analytics (coming soon)
5. Common Objections “But AI-generated proposals won’t sound like us.” Pendown proposals are editable. You can save brand voice presets and tone preferences.
“What if our client needs custom terms?” You can customize every section manually or use the AI assistant to help.
6. How One Agency Doubled Proposals with Pendown.io Velvet Labs, a UI/UX agency, automated their Upwork proposals with Pendown. They went from 8 to 15 proposals/week without hiring a writer—and saw a 40% increase in client replies.
7. Proposal Automation = Scaling Smart You can’t scale with guesswork. With Pendown.io, your agency can:
Maintain proposal quality
Standardize tone and messaging
Cut down delivery time
Win more clients
Try Pendown.io with your agency today. Get 10 free Bid Coins and generate your next 10 proposals—without the bottleneck.
