Freelancing is an art, a hustle, and a full-time business rolled into one. You’re not just a designer, writer, developer, or consultant—you’re also the marketing team, the customer service rep, the accountant, and yes, the proposal writer.
And let’s be real: proposal writing is one of the trickiest parts of freelancing. You might have the skills to deliver top-notch work, but if your proposal doesn’t convince a client in the first few seconds, you’re likely to lose that opportunity.
That’s the problem we set out to solve. That’s why Pendown exists.
Born from the Freelance Hustle
Pendown was built inside That Nerd Studio, a creative and development agency that works closely with freelancers, startups, and growing teams around the world. Through our projects, we saw a recurring struggle—amazing talent losing gigs because they weren’t pitching themselves right.
We asked ourselves: what if proposals weren’t a chore? What if writing them was fast, smart, and actually helped freelancers land better jobs?
That thought sparked the first version of Pendown.
Proposal Writing, Reimagined
Pendown is more than a proposal generator. It’s a freelancer’s proposal command center. Conversion focused language
- 1. Hooks, value offers, and CTAs pre-inserted
- 2. AI writes proposals in your tone
- 3. Ready to send in under 3 minutes
- 4. Based on top-performing proposals
- 5. Relevant previous projects included in the proposal
- 6. Auto-generated contracts based on freelancer’s profile, previous contracts, project brief and proposal.
Why This Matters for Freelancers
Think of all the time you’ve spent creating proposals. Now think of how many of those didn’t convert. Freelancers lose dozens of hours (and potentially thousands of dollars) each year just on writing, editing, and guessing their way through proposals.
Pendown gives that time back—and then multiplies your chances of success.
More than just convenience, it gives freelancers:
1. Confidence: Go From Idea to Proposal in Minutes
Pendown turns your brief into a complete, high-converting proposal in under 3 minutes. No templates, no formatting headaches—just AI-crafted content that sounds like you and gets clients to say yes.
2. Control: Send Faster, Send Smarter
Whether you’re using Upwork Mode or custom inputs, every proposal is ready to go in under 3 minutes. Edit as needed, then share via link or PDF—with one-click delivery that fits your workflow.
3. Confidence: Land More Projects with AI Support
With hooks, CTAs, and Upwork-optimized language pre-built in, you can stop guessing and start closing. 92% of users say they feel more confident—and many report response rates tripled.
In short: Pendown turns proposals into a strategy, not just a document.
Trusted by Freelancers, Backed by Builders
We didn’t build Pendown in a vacuum. It was developed with feedback from real freelancers—people like you, who juggle projects, chase clients, and build businesses on their own terms.
Our beta users helped shape every feature. From UI tweaks to smart content prompts, Pendown reflects what real people need—not just what sounds good in theory.
And because we’re part of That Nerd Studio, we have the tech and creative firepower to constantly improve, expand, and support the platform.
Try Pendown for $1 – Limited Time Launch Offer
We believe in helping freelancers win—and that means making Pendown accessible from day one.
So here’s our launch gift to you: Get 90% off your first two months—only $1—for our first 500 users. This offer is available with a discount code: LOVEFROMSUNDAS
No hidden fees. No long-term commitments. Just one dollar to transform the way you pitch.
Explore Pendown Features | Claim Your Discount Now
The Bottom Line
Winning clients is about more than talent—it’s about communication. And Pendown gives you the tools to communicate with clarity, confidence, and impact.
If you’re ready to stop writing proposals from scratch, stop second-guessing your pitch, and start landing more of the clients you deserve, then Pendown is your next smart move.
Take the leap, write better, and win more.
